Real Culture is Bought Culture

March 9, 2010 by minyall

I should be writing my thesis at this moment, however a small jaunt over to the Open Rights Group blog left me with a small thought (just a small one mind) about the perhaps less obvious disruptions that digital media have caused. One of the commenters on the most recent post stated…

You ORG people are pathetic. I’d like to see your point of view if it was you who produced a film or wrote a book in the course of your work (your way of life, how you get paid), and little slimy leeches like the operators of the Pirate Bay/Oink/etc made a crapload of money in ad revenue/subscription fees for enabling the piracy of your work, giving you nothing in return. The majority of your spotty live-in- parents-basement members should get out more, get a girlfriend, just get out and please join the real world where people need to get paid for their work. I hope you’re not ever actually taken seriously at the government level, your counter-arguments are too poor to be taken seriously.

As you’d expect from a blog comments section this elicited a fair amount of responses, many (though inevitably not all) of which I’m happy to say were much more polite and much less aggressive than the above. Now this may be a case where one should pull out the ‘Don’t Feed the Trolls’ sign, however it does illustrate a larger issue.

The countless discussions that we have about copyright these days always seem to be chipping away at an assumption of what creative work is that we have had for a long time. If you wanted to bring in some classic critical theory and invoke Adorno and Horkheimer’s writings on mass culture (which I do because I’m a geeky obsessive), you would hark back to their considerations of how mass culture has impacted our understanding of what the value of culture is. When they were criticising the idea that culture could be commodified and sold as a product they were also concerned that only culture which was commodified would be classified as ‘real’ culture, with the rest being confined to the derogatory category of ‘amateur’, creativity without profit. What seemed to define real culture from amateur culture was the involvement of some economic value. Therefore only people that make money from their cultural production are ‘real’ artists and culture is best judged on its economic merits. Now this of course is a gross simplification; as anyone that has a passion for any sphere of culture will rabidly argue, just because something sells a lot doesn’t mean it’s any good. However this conflation of economic value with cultural value seems to have stuck in areas.

For example last year when Lily Allen made her little snafu and pissed off the entire internet (hyperbole noted), I recall she stated that she would prefer people go out and buy bootleg copies of her albums from street vendors than pirate it online, because at least that way it had some value. To Lily it seemed her music was worthless unless someone was willing to pay her for it. Likewise from the comments much was made about the commenter’s assumption that ‘ORG People’ could not be creative people because they did not support copyright (In fact as Jim Killock corrected them, ORG do support copyright but not the infringement of our human rights in the name of its protection). Many others replied that in fact many creative people, both ‘professional’ and ‘amateur’ were members of ORG and that it was a rather simplified perception of the organisation. One commenter especially, Prof. Andres Guadamuz of The University of Edinburgh, highlighted the issue very well saying…

There is this remarkably short-sighted idea that only those who profit from copyright industries have the right to make any arguments… the vast majority of people are engaged in creative processes, be it taking photographs, writing poems, writing a blog, etc. Only because some people are lucky enough to get rewarded for their creations does not de-legitimise everyone else.

This I think is the crux of the copyright debates along with the progression made in ‘amateurism’ and creativity. That people outside of the established cultural industries are able to produce and distribute work of comparable quality has brought the debates about copyright out of a corporatised context and down to an individual level. Where copyright was once the domain of the industry and viewed in a purely economic context, now it has seeped into the domain of the individual, and its more restrictive elements are visible. People that produce creative work without an economic focus are joining the debate. Again this is not to say it should be abolished, as much of copyright law is about protecting the consumer as well as the producer, it just needs updating for this de-corporatised context. As for the original commenter, they should not be dismissed as just ignorant, but should be engaged with. Not only is the view espoused real, but it is also deeply rooted from decades of commodified creativity. If we are going to reach an equilibrium between industrial and ‘amateur’ creativity, it will need to be addressed.

Then again, maybe I just fed the troll….

Unpacking My Library

January 5, 2010 by minyall

Long ago when I left my parents’ home for far away shores I left behind a mountainous pile of what can be best described as ’stuff’. This ’stuff’ consisted primarily of media, in shiny round form in lots and lots of little plastic cases, some of which were then inside unnecessarily big cardboard boxes. When it was finalised that the family house would soon no longer be the family house we were forced to deal with my mountainous pile of stuff.

The old computer games that I whittled my childhood away with were first. Initially the cardboard had to be dealt with, as well as the reams of paper manuals that games used to require. All of that went to the recycling centre and as for the discs, they had to be chucked. The discs, so old and incompatible with the computers we have now were essentially useless to anyone not running a computer they bought 15 years ago. The games that the discs contained are readily available on services such as Steam and Good Old Games, nicely patched up and able to handle the operating environments that were inconceivable when they were first written. However unfortunately for the discs and anyone that abhors waste, the games in their original form were useless, too solidified in a particular era to be used now. They couldn’t even be recycled and it was at that point that I realised how glad I was that I buy my games as a digital download.

Next came the stacks of music CDs, all the albums I had collected since I became aware enough to have a taste in music. They weren’t necessarily useless, but they had become superfluous to my day to day life. All my music now lives on my laptop, backed up across various devices and drives. The physicality of discs is too much of a burden in both storage and inflexibility. I went through them one by one, remembering where I had bought them and if there were any poignant experiences that had them as a soundtrack. Their songs were copied onto the laptop, catalogued by various online music database systems and then the discs were sent off to Music Magpie, who paid me an average of 30p per disc. A significant devaluation from the average of £7-£12 they cost back in the height of CD dominance. Some discs survived the purge, quite what my criteria was I was unsure of even at the time of choosing. Some I knew I wanted to keep to show my children, others just seemed to exude an aura of significance in their physical form. They seemed to have developed an identity more significant to me than simple exchangeable commodity, but I still couldn’t tell you exactly why.

Yet in a strange antithesis to this story, the media I acquired most of over the christmas period was books in tangible wood pulp with black ink form. A format relatively unchanged for centuries and surely due for a reboot considering the relatively short life cycles of other media. Yet rather than preparing myself for the great bookshelf exodus, I’m instead eagerly buying more. Every one is significantly placed on my office shelves and to me the ownership is solidified as a lifetime relationship. The concept that I would rid myself of them is absurd, they will be with me for as long as I exist.

There was also another type of media that had incredible significance and demanded proper archival treatment. Amongst the various boxes and cases lay recordable CDs, unlabelled but clearly used. Before going to University I was in a band, and I have always considered it to be a significant part of my life. Due to the diligence and sacrifice of one of our party, we were fortunate enough to have our own studio. This gave us the opportunity to record songs when the mood took us, and these songs were usually burnt onto CDs to be taken home for review. These recordable, unlabelled and unarchived CDs had the potential to be those studio discs. This led to a night of exploration, going through them disc by disc searching to see what was contained. Many of them were nothing of significance but a few contained biographical gold, including one which essentially amounted to a definitive archive of all artwork, promotional posters, photos, management correspondence and some raw audio data. All of this was swiftly copied to the laptop, backed up and then the discs carefully noted, ready to be stored for an unknown period; perhaps until disc drives are driven to obsolesce.

So why have I bothered spending a significant amount of time that I should be working, on writing about going through my old junk? I wasn’t that sure myself when I decided to, but now I think I understand the significance. Firstly, these media though eventually disposable, had a significance to me in my life. My everyday life and the objects I surrounded myself with were intertwined. Disposing of much of the media was emotionally distressing to a degree, because it was in some way connected to a certain period of my life, which is significantly different to the one I’m in now. Although I am now glad to be rid of much of it, the process itself was difficult. This difficulty highlighted quite how much of a significance I place in even the most disposable of things.

Secondly, I got the feeling when I was disposing of those old discs, that I wouldn’t be doing it again. That I was contributing to my eventual disassociation from physically instantiated media. Moving further away from the concept of media as object, and closer to the idea of media as effervescent flux, as message in and of itself. That may be why I, like many other people, cling to the idea of the instantiated book. It is a reference point in history, an object type that gives us a stability to say where we are in time. We can conceive of a time when the CD was not here, and thus understand quite readily that a time will come where it is not here again, but books are different. Books have always and will always be, because the idea that they won’t be is frightening.

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Corey Doctorow described the significance of books better than I could at his speech to the National Reading Summit last year which I thoroughly encourage a read of.

The title of this post is a small homage to Walter Benjamin’s essay of the same name. You can read excerpts here or the full piece in the collection of essays ‘Illuminations’.

Passion

January 4, 2010 by minyall

Under monopoly all mass culture is identical, and the lines of its artificial framework begin to show through. The people at the top are no longer so interested in concealing monopoly: as its violence becomes more open, so its power grows. Movies and radio need no longer pretend to be art. The truth that they are just business is made into an ideology in order to justify the rubbish they deliberately produce. They call themselves industries; and when their directors’ incomes are published, any doubt about the social utility of the finished products is removed.

Theodor Adorno & Max Horkheimer, 1944

It became apparent on New Years Eve, whilst watching the umpteenth ‘top songs of the decade’ show that the general pop music landscape was unchanged from 2000 to 2009. The majority of it was cultural product designed off the back of market research and demographic profiling. What was interesting however was the process by which these acts came into being. Whereas the early part of the decade still ran the process of designing and manufacturing a pop group in the background, only to release them to the world in a flurry of doves and multimillion dollar marketing budgets, the latter part of the decade was more transparent. What we now find is that although the acts are produced in much the same way as they were before, the process of producing the act is itself a lucrative entertainment empire. The target audience is actively encouraged to become complicit in the construction of the next big hit, and that construction is as much pop culture as the final end product.

The observations regarding the increasing transparency of manufacturing pop are nothing really. A blip, a grain in the decades of actions that Adorno and Horkheimer first recognised in the 1940s. The quote from them is one of my favourites. It is a quote that I truly believe should be read by as many people as possible, if only once. It is clear concise and blunt, but most importantly it is sixty-six years old and is truer today than the day it was written. I find it strangely beautiful in the vehemence it conveys, I often wish academia had some more of this passion left.

If you feel inclined you can read the entirety of Adorno and Horkheimer’s essay on the Culture Industry online.

Resistance is Futile: The Xmas No.1 and the Culture Industry

December 15, 2009 by minyall

It’s Christmas time again… why I have to point this out to you I don’t know, it just seems the standard thing to say December 1st onwards. With Christmas comes the Christmas number 1 in the UK, which every year generates more political banter than any actual political event. This year of course the assumption is that Mr. Simon Cowell will be selling the country his next piece of forgettable cultural commodity and it’s probably quite a good assumption. If we go back through the last five years we will see a general trend emerging in the Xmas no.1 spot…

2005 – Shayne Ward – ‘That’s My Goal’

2006 – Leona Lewis – ‘A Moment Like This’

2007 – Leon Jackson – ‘When You Believe’

2008 – Alexandra Burke – ‘Hallelujah’

2009 – Joe McElderry – The Climb (Probably)

All the Christmas number ones of the last five years have been products of the X-Factor TV show, a brand that has become so out of control I recently saw X-Factor popcorn and X-Factor chocolate, to eat whilst watching the X-Factor I presume.

None of these songs have been written by the performers. Shayne Ward’s song ‘That’s My Goal’ was written by Jorgen Elofsson. Elofsson was also the same man that wrote the song ‘A Moment Like This’ for Kelly Clarkson’s debut single after winning the first American Idol; the same song Leona Lewis covered for her X-Factor xmas number 1 in 2006. Leon Jackson’s xmas topper was “When You Believe’ written by Stephen Schwartz for Dreamwork’s Prince of Egypt movie 9 years previously.

Then for many it got personal with the Alexandra Burke cover of Hallelujah by Leonard Cohen. As many of you will know this brought about a variety of resistance movements, one to get the original Cohen version to the top spot, another to get Jeff Buckley’s cover, which is widely respected as being ‘authentic’. Obviously the X-Factor endorsed version took first position but ironically the Buckley cover took second place, leaving Cohen’s original at 36th.

This year we have another resistance movement in a bid to place ‘Killing in the Name’ by well known group Rage Against the Machine above the X-Factor product of Joe McElderry’s rendition of ‘The Climb’. ‘The Climb’ was originally written by a country music duo for Miley Cyrus in her role as Hannah Montana. Hannah Montana is Disney’s odd reality bending celeb-commodity that took the fictional pop star out of the TV-show and made her an actual pop star before then marketing her simply as Miley Cyrus. The song itself was written for Hannah Montana: The Movie, another branch of the Montana franchise.

Now ‘The Climb’ comes to us in the X-Factor packaging and the resistance movement that has sprouted up is equally interesting. Whereas the ‘Hallelujah’ movement could be described as a bid to supplant an inauthentic cover with a more authentic rendition, the RATM v McElderry saga appears to be more about the X-Factor coup of the xmas no. 1 itself. RATM are well known for their anti-corporate sentiments and highly politicised music and this appears to be less about the music, and more about the increasingly corporatised processes of musical production.

So what can the xmas no.1 tell us? Well if we take a critical perspective, one put forward by Theodor Adorno and Max Horkheimer, we see two processes going on here. We have the culture industry at work, a system of self referential self-perpetuating culture that is produced purely for profit. All but one of the songs on that list were written purely as commodity, either as an X-Factor product, as an American Idol product or as a film soundtrack. Back in the 1940’s when Adorno and Horkheimer became concerned that culture itself had become commodity that was used to make people subjects to the processes of capitalism, they didn’t have X-Factor, they were in fact rather prescient. In our current time period of hyper-mass-media where we are saturated with culture produced purely to make money, many people have come to similar conclusions without decades of sociological study behind them. They may not have the same language to express it, but a recognition of the inauthenticity of the culture produced by the culture industry is fairly widespread.

The resistance that is attempting to supplant the major label’s dominance of the musical landscape, even if its just at one landmark moment, can be seen as an expression of this dissatisfaction with culture’s authenticity. However it has been recognised in a lot of critical work that is concerned with the processes of capitalism, that any resistance to capitalism is always eventually subsumed into it. A great example of this is the Che Guevara T-shirt. His image has been reproduced so many times onto so many different commodities that his actual message has been lost from those commodities and he is now simply a pop art icon. There may be a relative few that wear their t-shirt with full support of the ideology Guevara represented, but there are many more who don’t.

I am sad to say that this expression of resistance is no different. Regardless of any attempt to subvert the UK charts for just a moment the major labels will win out. McElderry is now signed to Simon Cowell’s music label, SyCo, a subsidiary of Sony Music Entertainment. ’Killing in the Name’ is on RATM’s self-titled album which was released under the music label, Epic. Guess who Epic are a subsidiary of…